Most of it is thinking.
The rest is design.

Most of it is thinking.
The rest is design.

Most of it is thinking.
The rest is design.

0k+

0k+

Cups of Coffee

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0k+

Cups of Coffee

0

0

Years in The Game

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0

Years in The Game

0

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In The Game

80%

80%

Happy Clients

80%

80%

Happy Clients

Most people think design makes a brand. We know it’s the thinking behind it. At Ninety4; 94% of what we do is the groundwork: strategy, positioning and creative insight, the backbone. The other 6% is the design that gives a brand its teeth. That’s how we create brands that are intentional, powerful and built to stand out.

Fusing lived experience & creative strategy together to build simple but significant brands that hold their own.

● Solutions

We put the claws in creativity and the grrr in growth.

We don’t guess, we map. We take your world, your people and your chaos and turn it into a game plan that actually makes your brand matter.

Brand Strategy

We don’t guess, we map. We take your world, your people and your chaos and turn it into a game plan that actually makes your brand matter.

Brand Strategy

We don’t do boring. We dive into the heart of your brand, push its limits and come out with an idea that makes people stop, look and remember.

Conceptualisation

We don’t do boring. We dive into the heart of your brand, push its limits and come out with an idea that makes people stop, look and remember.

Conceptualisation

We don’t decorate, we ignite. We give your brand a look that grabs attention, owns the room and refuses to blend in.

Visual Identity

We don’t decorate, we ignite. We give your brand a look that grabs attention, owns the room and refuses to blend in.

Visual Identity

We don’t vanish. We stick, refine, push and keep your brand sharp, daring and alive long after the launch confetti falls.

Post-Launch Support

We don’t vanish. We stick, refine, push and keep your brand sharp, daring and alive long after the launch confetti falls.

Post-Launch Support

Got an Idea?

Get in Touch

Got an Idea?

Get in Touch

● Philosophy

Working with us feels different.

Working with us feels different.

Effortless Collaboration

We move efficiently, stay in sync and make it feel like we’re in the same room.

Seeing this laid out properly just clicked.

Once the thinking’s right, everything follows.

Love that approach! ♥︎

We're glad. Let’s keep moving.

Strategy over pretty.
Concept over noise.
Meaning over hype.
Play over playing safe.

Strategy over pretty.
Concept over noise.
Meaning over hype.
Play over playing safe.

Our playground rules:

Our beliefs:

• Be the anomaly
• Steal like an artist*
• Ask stupid questions
• Make a mess
• Trust your gut

Come take a seat.
How can we help?

What you walk away with:

Clear direction

Sharp teeth

Room to grow

Visual consistency

Brand confidence

● Gameplay

How we make
your ideas bite.

01

Discover

This is where we meet. A conversation, not a presentation. We pick your brain, ask the uncomfortable questions, and dig beneath the surface to understand what’s really going on with your brand.

01

Discover

This is where we meet. A conversation, not a presentation. We pick your brain, ask the uncomfortable questions, and dig beneath the surface to understand what’s really going on with your brand.

02

Strategy

The messy bit. Research and hard thinking come together to define the why and the what of the brand.

02

Strategy

The messy bit. Research and hard thinking come together to define the why and the what of the brand.

03

Direction

Ideas start to play. This is where experimentation lives and the creative direction takes shape, giving the brand its attitude, energy and point of view.

03

Direction

Ideas start to play. This is where experimentation lives and the creative direction takes shape, giving the brand its attitude, energy and point of view.

04

Design

With direction locked, we build. The creative vision is rolled out across the relevant brand assets with care, consistency and intent.

04

Design

With direction locked, we build. The creative vision is rolled out across the relevant brand assets with care, consistency and intent.

05

Launch

The baton is passed. Your brand is handed back to you, fully formed and ready to live wild and free in the world.

05

Launch

The baton is passed. Your brand is handed back to you, fully formed and ready to live wild and free in the world.

✌︎

Get in Touch

Get in Touch

Sound good? Let’s chat. Reach out and take the first step toward creating something exceptional with us.

✌︎

Get in Touch

Sound good? Let’s chat. Reach out and take the first step toward creating something exceptional with us.

✌︎

Get in Touch

Sound good? Let’s chat. Reach out and take the first step toward creating something exceptional with us.

● About

Creative minds. Real guts.
And a lot of teeth.

0k+

0k+

Cups of Coffee

0

0

Years in The Game

0

0

Years In The Game

80%

80%

Happy Clients

Ninety4 is a small but fierce creative lab that loves solving big problems. We bring strategy, craft and lived experience to the table. No egos, just ideas that bite, brands that hold their own and work that actually makes an impact.

Our Leadership

Lexi Hill

Founder & Creative Director

We keep it loud and fearless at Ninety4; our culture is about rolling up sleeves and asking the wildest questions. Small creative lab, big ambition, zero hesitation.

Specialities

Creative leadership
Creative direction
Visual identity design
Brand strategy
UX/XI

● Book a Meeting With Lexi

Specialities

Creative leadership
Creative direction
Visual identity design
Brand strategy
UX/XI

● Book a Meeting With Lexi

● FAQ

The right questions change everything.

How do we begin?

Every project starts with a discovery meeting. Once scope is confirmed and our proposal has been signed off a deposit will be requested to secures your place in our schedule. We begin the strategic groundwork once your deposit is received.

Do you take on urgent projects?

Where possible, yes. If timelines are tight, we’ll assess availability and advise on next steps. Strategic work deserves time but we understand that business moves fast.

What if our needs evolve during the project?

Growth is welcome. If additional deliverables or ideas surface, we simply scope them separately before moving forward.

When do we receive final files?

Once the project is signed off and the final balance is settled, you’ll receive a complete and organised brand pack ready for launch.

What if I need changes after a project ends?

We offer ongoing support, either through our monthly plan or as-needed add-ons. You won’t be left hanging.

We give ideas teeth & brands the backbone to use them.

2026©All rights reserved.

Email

howzit@ninety4.co.za

Phone

(+27) 81 309 7538

We give ideas teeth & brands the backbone to use them.

2026©All rights reserved.

Email

howzit@ninety4.co.za

Phone

(+27) 81 309 7538